Two Bulk Cartridges
 

PRESS RELEASES

THERMACELL® PORTABLE HEAT-STYLING PRODUCTS FUELS ON-THE-GO BEAUTY WITH COLOR COMPACT LINE

Contact:
Elizabeth Hurdman/Dani Ackerman
Weber Shandwick Worldwide
212-445-8111/8149
ehurdman@webershandwick.com
dackerma@webershandwick.com

Boston, MA, – Women on-the-go won't have trouble keeping up with the fashion world's latest arsenal of hairstyles, thanks to three hot, portable hair styling tools in four new colors from ThermaCELL®. The ThermaCELL Cordless Curling Iron & Styling Brush, ThermaCELL Cordless Compact Curling Iron & Styling Brush, and ThermaCELL Cordless Compact Hair-Straightening Iron give women the styling freedom to create carefree curls, luxurious waves and sexy straight hair – anytime, anywhere.

In addition to the original pink version, the new color compact line of curling irons includes blue, raspberry, purple and green. ThermaCELL products are cordless, compact and lightweight (about 7 oz.), fit easily into any standard purse or bag, heat up quickly with professional styling heat for longer lasting results and come in a durable heat-resistant cover or compact carrying case.

ThermaCELL's cordless heat-styling products now make it possible for today's on-the-go women and teens to achieve “wherever you are beauty” whenever she wants either curly, wavy or straight hair. In less time than it takes to unravel a cord and find an available outlet, ThermaCELL's cordless products heat up in seconds for quick, hassle-free styling. Just remove from the case or cover, turn it on, “triple-click” the starter and style. A handy indicator window displays a wire that glows when the iron is heating, and each unit stores safely in its own case immediately after use. ThermaCELL products provide the ultimate solution to update your look or create a new one – at home, in between classes, after the gym, or on your way to dinner.

ThermaCELL PRODUCT INFORMATION
ThermaCELL Cordless Curling Iron & Styling Brush: Compact and Standard Styling Wand The ThermaCELL cordless curling iron (3/4” barrel) does double-duty as a curling iron and styling brush. For added convenience, the company offers 2 versions: the ThermaCELL Cordless Compact Curling Iron & Styling Brush, a compact unit with detachable cartridge/handle plus storage case, and the ThermaCELL Cordless Curling Iron & Styling Brush, a standard-sized styling wand.

  • Cordless and conveniently sized, fits easily into any standard-sized purse or bag 
  • Long-lasting, gives 3 months of styling freedom with normal use and comes with its own safe, disposable ThermaCELL cartridge
  • Quick and effective, heats up quickly with consistent, professional styling heat
  • Includes durable, heat-resistant cover or compact carrying case to protect belongings
  • Modern and lightweight, semi-translucent colored plastic design in rose, blue, raspberry, purple and green (weighs about 7 oz.)
  • Suggested retail price is $19.95 

ThermaCELL Cordless Compact Straightening Iron
With ThermaCELL's signature great looks, high performance and portability, the ThermaCELL Cordless Compact Straightening Iron removes frizz and straightens wavy hair for a glossy finish. 

  • Handy cordless compact unit takes as much space as a sunglass case in your purse or bag
  • Long-lasting, gives 3 months of styling freedom and comes with its own safe cartridge
  • Quick and effective, heats up quickly with consistent, professional styling heat 
  • Includes durable, heat-resistant carrying case to store unit immediately after use
  • Modern and lightweight, semi-translucent plastic design (weighs about 7 oz.)
  • Suggested retail price is $19.95 

ThermaCELL Refill Cartridges
The uniquely semi-transparent yet durable and lightweight construction of each ThermaCELL cartridge makes it easier than ever to know when you need to pick up a new one.

  • Each cartridge lasts up to three months, suggested retail price $5.99 for a two-pack
  • Replacement cartridges available from retailer or visit our Web site at www.thermacell.com

ThermaCELL Availability
ThermaCELL styling products and refill cartridges are available nationally at Kmart, Walgreens, Genovese Drugstores, Brooks Drugs, CVS, Target, Ulta and more. Also available in select mass-market department stores, supermarkets, beauty supply stores and salons.

About ThermaCELL®
ThermaCELL technology was developed by the engineering division of The Schawbel Corporation in 1986 with the objective of developing a worldwide industry of cordless products fueled by a safe, dependable, and easy to use high-energy source. The butane utilized in ThermaCELL cartridges surpasses rechargeable batteries in run time and performance yet matches the after market sales of disposable batteries.

The Schawbel Corporation, formed in 1981, is a leader in bringing innovative, patented products to market. As one of the world's largest manufacturers of butane powered houseware appliances and power tools, Schawbel holds ThermaCELL patents in 20 countries and maintains a firm hold on the Cordless Curling Iron market. Products powered by ThermaCELL are now marketed in over 20 countries around the world. ThermaCELL and Super ThermaCELL powered personal care products have been marketed by: Conair, Black & Decker, Vidal Sassoon, Revlon, BaByliss, Remington, Clairol, Philips, Sunbeam, Scripto-Tokai and Sanyei/Koizumi.

   
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